3rd April 2007

Boston, MA – April 3rd, 2007 - Fluency Voice Technology, (www.fluencyvoice.com), the speech recognition company, today announced the appointment of Mark Bush to Director of Alliances. Mark will be responsible for forging and nurturing new and existing alliances and growing channel sales to expand the reach of Fluency’s packaged speech recognition offerings for call centers in the Americas region. He will be based at the company’s U.S. headquarters in Boston, and will be reporting directly to Sam Waicberg, VP of Fluency Americas, Sales and Marketing. 

Mark brings to Fluency over 12 years of business development and strategic alliance management experience.  As the Director of Alliances for Fluency Mark will play an integral role in helping to ensure the company’s growth through key alliances with many of the leading speech platform providers such as IBM, Genesys and Avaya.  Mark will also build channel sales and head up partner training.

Previous to Fluency, Mark held the position of Sr. Director of Alliances for Nextance Inc. where he successfully pioneered a formal channel program.  Marks spent six years at Genesys Telecommunications Labs where he was Director of North American Alliances establishing relationships with a number of key Genesys partners. Prior to Genesys, Mark spent five years with Systems Solutions Group, a private integration company in San Francisco where he held various roles in sales and business development.

 “A key component of Fluency’s Americas expansion is strong relationships with strategic business and technology partners,” said Sam Waicberg, VP of Fluency Americas, Sales and Marketing. “Mark’s extensive experience in strategic high tech alliances coupled with his success in the enterprise contact center space makes him the ideal fit to help ensure Fluency’s strategic alliance relationships continue to thrive.”

"I am pleased to take on this key role at Fluency and I am excited to be able to directly impact the companies next phase of growth through strategic alliances and channel sales,” said Mark.  “It is an exciting time for Fluency and I look forward to working with the Americas team to take their current success to the next level.”

About Fluency Voice Technology

Fluency Voice Technology delivers packaged speech solutions that provide enhanced customer experience and enable enterprises to significantly reduce costs. Our configurable “virtual speech agents” put our customers in control, so they can put their customers in control.

Our experience delivering speech recognition technology into the call center market enables us to focus on automating business processes that return the highest value to our customers. By anticipating business needs and utilizing innovative technology we ensure that our customers are equipped to respond to their evolving requirements.

Fluency has offices in the UK and USA.